Branded, sponsor-safe tipping across web & mobile
With the AFL season fast approaching, a national hospitality brand asked us to spin up a fully branded tipping competition for its patrons—fast. Off-the-shelf options either ran as clunky desktop “kiosk” software or locked them into cloud platforms with limited customisation and third-party sponsors they didn’t want in front of their members. Neither option was affordable or aligned to their brand. So they turned to a custom web app.
Dcode Group
What we built (in weeks)
- A responsive tipping website that works beautifully on desktop, tablet and mobile
- A secure, easy-to-use admin console for rounds, fixtures, prizes and moderation
- Public leaderboards plus private “mini-leagues” for friends and workplaces
- Automated HTML email reminders and results each round (and optional marketing sends)
- Sponsor-safe theming with no conflicting ads or third-party branding
- Built on an open-source stack so the client owns the roadmap and data
"In a short period of time (only a few weeks), we were able to build a footy tipping website (with back-end management console) to help the client build and launch their competition."
Dcode Group
Evolving with the game
What began as an AFL tipping site has grown into a multi-code experience - with competitions now running for AFL, NRL and AFLW, complete with national and venue-level prize structures.
Why custom beat off-the-shelf
- Brand control: your look, your offers, your sponsors - no conflicts.
- Feature flexibility: mini-leagues, prize logic, emails and reporting tailored to you.
- Speed to launch: MVP live in weeks, then iterate as seasons change.
- Own your roadmap: open-source foundations and portable data.
Key features
- Tipping interface with lockouts, streaks and tie-breakers
- Real-time leaderboards (global + private leagues)
- Round reminders and results via branded HTML emails
- Admin console for fixtures, results, users and prizes
- Mobile-first UX and accessibility best practices
- Scales with traffic spikes around game deadlines
Want to run a tipping comp for your brand?
Whether you’re a national venue group or a local league, we can tailor a sponsor-safe tipping experience for AFL, NRL, AFLW - or your sport of choice.
Let’s build it together. Get in touch →
