The National Australia Bank (NAB) indicated that on-line sales in Australia reached a record high of $12.6 billion in the year to November 2012. However, current analysts forecast that the value of on-line sales in Australia is expected to reach $31 billion during 2013 - that's a growth of almost 3 times 2012 sales!! If you're a retailer; can you afford not to be on-line?
The evidence is clear that on-line sales are due to continue their exponential growth - especially amongst Australian consumers. As a retailer, it is important that you position yourself to best capture this market - either as an alternative to a bricks-and-mortar offering, or as a complementary strategy to your bricks-and-mortar offering. Whatever your approach, now is the time that you need to seriously consider your options.
But before jumping into the realm of on-line sales, I encourage you to consider a strategy.
No longer are businesses able to rely on an early mover advantage when moving on-line - so you need to ensure that you approach on-line sales with a degree of knowledge and caution.
And on the other side of the coin, consumers are already accustom to buying on-line and already have expectations surrounding buying on-line. As a potential retailer, you need to be aware of this so that you can at least meet their current expectations in order to retain/gain market share.
On top of all this, it is important to also realise that Australian users are now accessing on-line stores through mobile phones and tablets - so it is important to determine a mobile strategy as part of your on-line store.
If you're considering establishing an on-line store, speak to us at DCODE GROUP about how to proceed. As a leading Australian IT Consultancy, we can assist you in identifying an approach, building a store and then deploying the store with a market strategy to ensure the greatest chance of success.
For more information about how we can assist you in deploying an on-line store, please Contact Us today for an obligation free discussion.
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