Don't rewrite the book when trying to take your business online

With isolation now a normality, we've seen some amazing transformations from businesses across the globe - adapting their offerings to include an online presence. But don't adapt so far and forget what makes your business unique and valued in the eyes of your clients.

With isolation now a normality, we've seen some amazing transformations from businesses across the globe - adapting their offerings to include an online presence.

But it's important to understand that any changes in your offering should be a pivot - not a complete about face!  Don't forget what makes your business unique and valued in the eyes of your clients.

We recently spoke to someone who wanted to convert their existing material into a book - a venture that could take up to 3 months!  While this is a great long term solution - it missed a crucial opportunity to work with clients who had been actively engaged only weeks ago. 

One of the key things we identified with this client was that although people came to the clinic for face-to-face advice; part of the benefit was the structure and scheduled nature of the check-ins.  These were all factors that could be continued, we just needed to work out how to get the message out more efficiently.

So don't "throw the baby out with the bath-water" and try to reinvent your business.  Take a look at how you can continue to serve your clients - albeit through a different medium - while still providing a benefit.  Then work out a clear and efficient way to inform them of this.