I found an interesting question posted on LinkedIn today from someone who was looking to improve their site. They had obviously spent quite a bit of time already on trying to improve their website, but it wasn't achieving results. Here's a copy of the question along with the response I provided to this business owner.
As a sole trader finding the right advice on website is impossible. I have spent a lot of money on mine and can't seem to get it right; any advice?Name withheld
Assuming that it is "live", here is what I would do:
- Start generating traffic to your website by linking to it. Add your website address to your linked profile (and other social media accounts), your true local entry and to Google - by putting your website out there, you will start to gain recognition and traffic;
- Add a Google Analytics account to your website to track how it is progressing and how traffic to your site is changing (or not); and
- Look to gradually refine and update the information on your website as you continually review it's performance - a great way to do this is to add FAQ that come up in your day to day business as well as information that relates to products and services you may have.
Using these "basic" steps, you can begin to get exposure for your site and have a better understanding of what your site needs to do. You can then use this to build enhancements/redevelop the site down the track.
Remember, a website is a portal for your business. So you should look to identify a need that your website is going to fulfil (ie why you need one) and then build the site to meet those needs.
Once you have built the site, you need to continually review how the site is performing - both in statistics, usability and from feedback from stakeholders to your business. This feedback should then be used to continually improve your website and ensure that it remains current with the needs of your business and its customers.
A website is not a set-and-forget process. And ensuring that it is "current" will allow you to get the best out of it. If you have not updated your website in 3 months, contact us today to find out how you can easily implement a plan to maintain your website.
Here at DCODE, we specialise in building custom online systems - from websites to online software. If you need assistance in building a website or building an online solution, contact us to find out how we can be of assistance - we're always keen to work on new projects.
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