At Dcode Group, we help businesses simplify complex challenges through custom software solutions. One of our favorite examples of this is the work we did with Koala Cherries, one of Australia’s largest premium cherry producers.
Koala Cherries, a family business established in 1944, is well known for supplying supermarkets, wholesalers, and retailers across the country. A few years ago, they decided to explore selling cherries directly to consumers online. Almost immediately, they uncovered a big opportunity: corporate gifting.
The festive season aligns perfectly with cherry season, and businesses loved the idea of sending a premium, fresh, thoughtful gift to their clients and employees. The challenge, however, was clear: the existing systems were built for one-off retail sales, not for corporate orders involving hundreds of recipients and addresses.
The Challenge
Most e-commerce platforms are designed to handle one address per order. That works fine for individual shoppers, but not for a business that needs to send hundreds of gifts to different recipients.
Koala found themselves at a crossroads. They had the demand, but they needed a system that could handle bulk corporate orders with ease. Without it, the administrative load on both customers and staff would have been unmanageable, and the opportunity would have been lost.
Our Solution
This is where Dcode stepped in. We designed and built a custom corporate gifting platform that transformed the way Koala managed large orders.
The system allows a company to create a single order for hundreds of recipients, upload or manage addresses in bulk, personalise messages, and select delivery windows. On the backend, Koala’s team can efficiently process these orders, track their status, and schedule deliveries with full visibility. Importantly, the platform integrates with delivery partners, ensuring a smooth experience from packing to final delivery.
For businesses, the process feels effortless. They place one order, and everything else, from address validation to personalised messaging and delivery tracking, is taken care of. For Koala, the platform provides the operational efficiency needed to manage corporate demand at scale, while giving staff the visibility and reporting they need.
Solving the Complexities of Corporate Gifting
As we dug deeper into the requirements, it became clear that corporate gifting involved far more than just bulk orders. There were several complex problems we needed to solve:
- Multiple recipients at one address
When three boxes arrive at an office of twenty people, how do you know which box belongs to which person? We solved this by allowing each individual box within a single delivery location to be assigned to a specific recipient. - Multiple delivery addresses in a single order
Businesses often need to send gifts across multiple offices or even different companies, but they do not want to place dozens of separate orders. Our system allows them to manage all those addresses under one streamlined order. - Perishable product delivery
Because cherries are perishable and recipients might not expect a gift, we automated emails that notify them once a delivery is scheduled. These emails confirm the delivery details, provide a tracking link for the order, give recipients a chance to update their address, and let them know when to expect their gift, while keeping the sender a surprise until it arrives. - Personalised messages for every recipient
Corporate gifts are only impactful if they feel personal. Many companies wanted tailored messages for each individual. We built in the ability to attach a unique message to every box, turning what could have been a bulk order into hundreds of thoughtful, one-to-one experiences.
These are not problems that an off-the-shelf system can solve. They required custom development and thoughtful design to make the process seamless for both the businesses placing the orders and the recipients receiving the gifts.
Why It Matters
Research shows that personalised, well-executed gifts create stronger client loyalty than generic alternatives. But logistics are often the barrier that prevents companies from doing this well. By solving the complexity behind the scenes, we allowed Koala Cherries to deliver meaningful experiences at scale.
This is exactly the kind of problem we love solving at Dcode Group: when an off-the-shelf solution cannot meet the demands of a growing business, we step in to design and build something that does.
Looking Ahead
The success of Koala’s corporate gifting platform is not about cherries. It is about rethinking how businesses can handle complex, multi-recipient orders in a way that is simple, reliable, and scalable.
If your company struggles with corporate gifting, bulk deliveries, or managing multiple recipients in one order, we would love to talk.
Reach out to us to explore how we can build the right solution for your business challenges.
PS: Koala Cherries have been a great client and we can confirm their cherries make a brilliant gift each season, if you are looking for someone to handle your corporate gifts this year why not give them a try?
