Dcode Group Blog

Don't Buy Into Hype - How to Address Business Objectives

Maybe it's just this time of year, but there seems to be a never ending supply of articles proposing the latest must-have technology tools in your business. If you haven't already hear of these terms; you are sure to hear of them soon ... and they're a "must have"! "Cloud", "Apps", "Big Data", "Social Media", etc are the new in-thing in technology. But the question is: do you really need them?

Early on in my career, a mentor once commented that everything we do in IT has already been done before; it's just that IT enables us to do it in a more efficient and streamlined way. Now there's certainly arguments available to both support and question this theory, however the comment stuck with me because it prompts us to look beyond simply the technology and technical tools to ascertain: what are the basic objectives we are trying to achieve.

With the pace of technological change, and the wide range of options available, it is often difficult not to get swept up in the hype. However it is important to understand that these applications of technology are merely tools to be used to support a business objective. As a business owner, they key to using technology is to first identify your objectives and then establish how you are going to use technology to achieve those objectives. Then this is where a group such as DCODE can be of assistance.

So the question is not whether you must use cloud technology; or whether your business needs a Twitter account. But rather the question should be: can cloud services help you provide a more efficient service; or can a Twitter strategy provide more meaningful contact with your customers. In this way, you can identify how you can implement technology to achieve your objectives; rather than simply fitting in with changes in technology.

To find out more about developing an IT strategy, contact us for an obligation free discussion.


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Written by

Andrew Sirianni

Andrew founded DCODE GROUP with the goal to develop custom software solutions...