Australian's have adopted mobile internet in droves and as a result are now accessing retail sites from mobile devices in record numbers. Research has also suggested that Australians are also more willing than ever to spend money using their mobile phone. For a business, this must result in a shift in strategy to capture this part of the market.
In June 2016, there were 6 million mobile wireless broadband connection in Australia.
Research from Google Australia has found that 41% of shopping-related searches have originated from mobile devices (ie smartphone or tablets). The interesting statistic here is that 41% of customers browse a site from their mobile, but only 21% purchase on mobile with the remainder going to desktop instead. So if this is the case, how do your customers interact with you via mobile devices? And is this interaction likely to lead to sales? If this is not something that you have addressed, now is the time to look into it!
Industry analysts have been astonished at the rapid uptake of mobile technology by consumers and Australia has been leading the charge.
The first thing many people do in the morning is check their mobile device for messages/alerts. They will then continue to check their mobile device for information before arriving at work. Typically, traffic to websites from mobile-related devices peaks in the morning; drops off during business hours; and then resumes after 5pm when people use mobile devices on the evening commute or at home. This evening period of activity can often run from between 7pm to 10pm.
As you can see - here is a substantial opportunity to interact with users when they are truly engaged in looking for updates/products/services. However if you cannot engage them with a mobile-friendly website, you're likely to loose their business (or the opportunity).
So ensure that you take a moment to review your online mobile strategy. And remember that mobile devices are a different beast - there is limited bandwidth for serving content; limited screen size; and users use their fingers to navigate rather than their mouse (so buttons need to be larger and text-inputs should be minimised). But best of all - keep it simple and make the the mobile experience useful to the end user.
DCODE GROUP uses Adaptive and Responsive website design to ensure that your website is accessible from both computers and mobile devices. The benefit of this is that you can provide a consistent user experience across different devices and maintain a single point of management for website updates and improvements.
If you're interested in discussing how to mobilise your online strategy, we'd love to help you assess if you're strategy is best suited for your business requirements. With mobile Internet usage now a prevalent tool in Australia (and on the increase), now is the time to implement your mobile strategy.
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