When we first launched dcode.com.au, we spent a significant time working on our SEO. During that time, we noticed a lot of sites with errors listed in the Google Search results (a by-product of our name being so similar to "eval'd()" - a PHP error). From viewing all these errors (many from reputable businesses), it became apparent how many websites have errors or faults. Given this; when was the last time you checked your business website for problems?
Problems with your website can simply be errors. Or, they can be clear indications of faults/flaws with your website that may be security vulnerabilities! But if you're not monitoring your site, these can go undetected.
From what I've seen, most errors seem to occur on "test" pages. These may be pages that were loaded up to your server at some stage in the development of your website, but are now no longer required or no longer referenced in your current website. If they're no longer required, then remove them from your server.
Check your Google Webmaster account (or similar) and look for any reported errors that Google has found on your website. This is a great way to easily identify errors that are present on your domain. Look to fix the problems, or at least remove the section of code that is causing the problem.
Once you have checked your site through these third parties, take a moment to review the site yourself. It may have been some time since you last looked at the site and your feedback may be valuable in finding problems and identifying potential improvements.
To begin with, start with a simply navigation through your site. Does everything work as it should? Do links work? Do contact forms submit enquiries to you? If you find any problems note them down and seek to address them promptly. At the same time, look to ensure that all the contact details, product information, (etc.) is correct and up-to-date.
The benefit of conducting this review yourself may be that you identify potential improvements/enhancements for your website. If this is the case, start a list of these ideas that you can review with your developer as part of your continual improvement of your website.
Remember, your website is an extension of your business. And the way it operates can be a reflection on how your business operates. Your wouldn't provide a report to a client without proof reading it. Nor would you provide a product without ensuring its quality. So take the time to ensure that your website is operating as it should; free of errors.
If you would like some assistance in managing or improving your website, Contact Us to find out how we can be of assistance. As IT Consultants, we can not only assist you in the re-development, but we can also assist you in reviewing your current position and then establishing a roadmap for future IT developments. In this way, we can work with you and your business to improve the online presence of your business.
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