Dcode Group Blog

Is SEO worth it?

SEO, or Search Engine Optimisation, has been a buzz-word of the Internet in recent years. The purpose of SEO is to optimise your website to ensure that you have the greatest level of "view-ability" in "natural" or un-paid search results on major Search Engines, (such as Google, Bing, Yahoo, etc), thus driving more traffic to your site and, hopefully, providing more customer leads. However, while SEO has been billed as a technical (and often expensive) service offering, it should not be neglected by businesses with an on-line presence.

What is SEO?

Wikipedia defines SEO as the following:

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.[jargon] In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
Wikipedia, cited February 2013

This definition can be explained using an example - Jimmy's Computers.

Jimmy's Computers (a fictional example) is a business that sells computers. In order to build his business, Jimmy is keen to increase traffic to his website. One way to do this is to ensure that when users search "Buy a Computer", Jimmy's website comes up prominently in the web results of the search engine. The process of ensuring this happens is Search Engine Optimisation (SEO) - the process of ensuring that a website becomes visible in Search Engine Results.

Do I Need SEO?

In short - Yes!

If you have an on-line presence that supports your business, the SEO can provide strong gains by increasing traffic to your site. This can result in a greater number of enquiries and, hopefully, more sales!

Simple Steps You Can Take

Despite the technical process of SEO, there are some simple steps that you can take to improve your website's SEO.

Let's remember that SEO is about ensuring that your website is prominent in search results for a given query. At the same time, Search Engines are developed to provide information deemed to be the most relevant to a user's search. So a simple SEO measure you can take is to provide regular and informative content on your website that supports your business functions. A blog is a great way of doing this.

By ensuring that your website remains relevant and contains content similar to your business, Search Engines are likely to present your site prominently in it's results.

So take a moment to provide fresh new content on a regular basis, and ensure that the information on your website remains current.

Note that this can take some time to see the effects flow through to Search Engines.


If you are looking for a more professional and encompassing approach to SEO, DCODE GROUP can be of assistance.

Our analysts and technicians have extensive understanding of the SEO process and have had experience in helping businesses increase their on-line exposure and prominence in Search Engines. If you are interested in our SEO services, Contact Us for an obligation free discussion.


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Written by

Andrew Sirianni

Andrew founded DCODE GROUP with the goal to develop custom software solutions...